The Untemplate System

Generate Fully Designed,
Ready-To-Test Funnels
In Less Than An Hour.

I post multiple times a week showing you different ways to do it, so you're never stuck on one approach and your campaigns keep scaling.

Next Masterclass: Create Fully Designed Advertorials  |  Sunday, April 12th at 9am
Get Inside CopyPrompting $47/mo
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✦ Live masterclasses where I build real funnels from scratch with AI
✦ Hot Seats where I audit your offer and show you where the money is
✦ Full courses on VSLs, short-form, Facebook ads, affiliates, and building a copywriting business
✦ The puzzle piece system that turns your AI into a direct response strategist
✦ Why positioning is what makes your copy convert, scale, and avoid ad fatigue
✦ Ebooks including "How To Use Claude To Make Ready To Test Advertorials"
10s of Millions
Tracked Across Multiple Verticals
20YRS
Direct Response Experience
$47/mo
Everything included, cancel anytime
Mark Pescetti
20 YRSDirect Response
Who Built This

Fourth Grade Dropout.
Twenty Years Of Direct Response.
Now I'm Showing You The Whole System.

My name is Mark Pescetti. I dropped out of school in the fourth grade and never went back. Everything I know about selling, I taught myself by writing copy for real offers with real ad spend behind them, where I either made money or I didn't eat. That was twenty years ago. I haven't had a boss or a commute since, and I've been behind tens of millions in tracked revenue across health supplements, ecom, finance, and some of the most brutally skeptical cold traffic you'll ever run against.

Here's what two decades of that will teach you: the entire copywriting industry is selling you the wrong shit. Templates and formulas produce the same flat, ignorable output your audience has already scrolled past a thousand times. So I built something different. I built a system of 40+ psychological puzzle pieces that you arrange based on what your specific audience needs to believe, and in what order, before they'll ever pull out their card. I call it the Untemplate System.

CopyPrompting is where I show you how to context train your AI on all of it. I post multiple times a week showing you different ways to use it, so you can pull advertorials, landing pages, VSL scripts, TikTok Shop content, and full campaign architectures out of a single trained thread in hours instead of weeks. This isn't theory. This is the actual work, and you're watching me do it live.

Mark Pescetti - beach sunset
Mark Pescetti - dressed up
Mark Pescetti - waterfall
Mark Pescetti - DC
Mark Pescetti - forest
Mark Pescetti - beach sunset 2
Mark Pescetti - city
Mark Pescetti - beach 3
Mark Pescetti - coffee shop
Mark Pescetti - city casual
Breaking The Rules Since Before TikTok

Copy That Ran Against Cold Traffic
And Converted At Scale.

Every campaign below ran against cold traffic with real ad spend behind it, and every one of them performed because the psychological architecture was trained into the AI before the first word got written.

Watch Video
Online Education

Breaking the rules of direct response well before TikTok made it cool.

This VSL ran for a major online education company. Proof that consumer psychology doesn't care what industry you're in.

Watch Video
Health Supplement

Colon cleanse VSL that scaled hard on Google Display.

This ran millions of impressions on cold Google Display traffic. The conversion held because the positioning was right from the first frame.

Watch Video
ClickBank Top Offer

A top product on ClickBank for over two years straight.

Ran as a top product on ClickBank for two-plus years. The market sophistication in this one is a clinic in how to stay ahead of a saturated audience.

The Untemplate System

This Is What Your AI Learns
When You Train It On The System

Every piece of copy you produce gets built on the same psychological system I've used to move cold traffic for two decades, and here's what that actually looks like when your AI has been context trained on it.

TOFU / MOFU / BOFU

Funnel Architecture That Thinks For You

Every funnel stage maps to a different awareness level, and the system trains your AI on all three layers so the entire funnel stays psychologically congruent from first scroll to checkout. Your top-of-funnel grabs attention with mirror neuron moments, your middle-of-funnel bridges reframe beliefs through advertorials and quizzes, and your bottom-of-funnel closes with identity locks and emotional proof that makes buying feel like the obvious next step.

HEURISTIC PUZZLE PIECES

Modular Psychology, Not Rigid Templates

Templates kill conversion because they create sameness. The Untemplate System gives you 40+ interchangeable psychological elements: deeper core, new cause, hidden enemy, conspiracy effect, smoking gun, call to identity, and more. You arrange them based on what your specific audience needs to believe, and in what order. Your AI learns how to assemble them so every campaign you build feels unique while the psychology stays airtight.

POSITIONING IS THE HOOK

Stop Writing Headlines, Start Finding Frames

Your hook isn't your clever headline. It's the psychological frame that makes someone raise their hand and say "that's me." Every offer gets positioned across 6 dimensions: 3 general awareness points and 3 sophistication awareness points. From there, you generate dozens of entry angles. You test positioning by rotating entry points, not by rewriting copy and hoping something sticks.

SYMBOLS & AUTOMATIC ASSOCIATION

Skip Persuasion, Trigger Recognition

The best copy doesn't convince anyone of anything, it just puts the right image and the right dog whistle phrase in front of someone who already feels it in their gut. Symbols are concrete images that carry meaning automatically, and when your AI knows how to extract and deploy the ones your audience already responds to, your copy stops sounding like marketing and starts sounding like a conversation they were already having in their own head.

ARCHETYPES OVER AVATARS

Write To Belief States, Not Demographics

Avatars are dead because they're rigid, surface-level, and they flatten your copy into something that speaks to nobody. Archetypes are psychological patterns like the logical buyer who needs proof, the skeptic who assumes everything is a lie, and the emotional buyer who needs to see themselves in the story. You stack puzzle pieces that speak to multiple archetypes at once, and your AI learns how to do that without you having to think about it every time.

NATIVE CONTENT THAT CONVERTS

Everything Looks Like Content, Nothing Looks Like An Ad

I call it Detox Direct Response, and the idea is simple: you hide the sales psychology inside content that feels native to wherever it lives. Your TikTok Shop script sounds like someone talking to a friend, your advertorial reads like investigative journalism, and your quiz feels like genuine self-discovery. The sales architecture is always running underneath, but nobody's pattern recognition brain is flagging it as an ad and scrolling past, because the system trains your AI to make every piece of content feel like it belongs exactly where your audience found it.

Inside The Community

Watch Me Demonstrate How To Prompt
Profitable Copy & Pages In Minutes
Especially When You Use My Master Prompt

Live sessions, real offers, real prompting. You watch full funnels get built from scratch with the Untemplate context trained in. These aren't slides. This is the actual work.

UnTemplate Masterclass Recording
Live Masterclass

UnTemplate Masterclass Recording

Creating a fully designed advertorial with AI
Live Build

Creating a Fully Designed Advertorial for Fat of the Land Chips

Why Positioning Matters for Converting and Scaling in 2026
Strategy

Why Positioning Matters For Converting and Scaling in 2026

Get Inside For $47/mo
Lee Nazel: "Watched. Implemented. Result: Landed a 13k/month client"
Russell Fowler: "2.24 ROAS out the gate. Crushed the client's controls."
Martin Githui: "Funnel was dead 3 weeks. Now it's converting again."
Russ Symes: "Scaling to 8 figures on cold traffic."
Wardan Jamal: "Most useful 2+ hours I've spent in a while."
Syed Zohaib Ali: "GPT's spitting out gold for me out of nowhere."
Shawn Morrow: "Best thing I've ever done for my copy chops."
Jeff Kimes: "You have vision. In this industry, that's unbelievably rare."
Lee Nazel: "Watched. Implemented. Result: Landed a 13k/month client"
Russell Fowler: "2.24 ROAS out the gate. Crushed the client's controls."
Martin Githui: "Funnel was dead 3 weeks. Now it's converting again."
Russ Symes: "Scaling to 8 figures on cold traffic."
Wardan Jamal: "Most useful 2+ hours I've spent in a while."
Syed Zohaib Ali: "GPT's spitting out gold for me out of nowhere."
Shawn Morrow: "Best thing I've ever done for my copy chops."
Jeff Kimes: "You have vision. In this industry, that's unbelievably rare."
The Real Problem

When You Open Your AI
Without Training It First,
You're Asking It To Guess.

You open Claude or ChatGPT, you type a prompt, and out comes something that reads like a college kid summarizing a marketing textbook. That's what happens when your AI doesn't have the deeper core of your audience's problem, the new cause that explains why everything else failed them, or your positioning points across 6 dimensions of awareness. It's writing blind, and blind copy doesn't stop anyone from scrolling.

The output keeps coming back flat because the AI was never given the raw material it needs. You can rewrite your prompt fifty times and it won't matter. The copy will still sound like every other ad your audience already sees and ignores, because AI without psychology just produces more of what's already out there. Your competitors are running the same generic shit, and the algorithm is already bored of all of it.

That's why your ads fatigue in a week. That's why your ROAS keeps shrinking. Faster output built on nothing just means you're producing garbage at scale, and most AI courses don't even address this because they don't understand what actually makes copy convert in the first place.

I spent 20 years figuring out that 80% of what makes copy work happens before you write a single word. You dig into the deeper core of your audience's wound. You find the new cause that reframes why everything else failed. You map your positioning across 6 dimensions. Then you back-process, which means you unplug and let your subconscious organize all of it until the copy channels through your fingertips instead of being forced out.

The Untemplate System context trains your AI on that entire 80% so it can deploy the hidden enemy, the smoking gun, the conspiracy effect, the call to identity, and dozens of other puzzle pieces that trigger specific neurochemical responses in specific buyer types. Your AI stops writing marketing language and starts writing copy that actually converts cold traffic.

"The real reason your funnel isn't scaling has nothing to do with your product, your price point, or your ad budget. It's positioning."
The Untemplate System

Consumer Psychology
Trained Into Your AI
Before You Write A Word.

I built this over 20 years of writing copy where the ad spend was real, the traffic was cold, and there was nowhere to hide if the page didn't convert. Every puzzle piece in the Untemplate System triggers a specific psychological response in a specific type of buyer. You don't follow a template. You arrange the pieces based on what your audience needs to believe, and in what order, before they'll reach for their card.

01
Train The Psychology First
Before a single word gets written, you feed your AI the emotional wound, the new cause, the positioning points, and the symbols your specific market already responds to.
02
Arrange The Pieces
The Untemplate puzzle pieces get arranged based on what your audience needs to believe and in what order. Your AI stops guessing and starts executing a fully trained brief with every psychological angle already mapped.
03
Pull Full Funnel Assets
You pull VSLs, advertorials, bridge pages, landing pages, upsells, ad hooks, and short form scripts out of the same trained system in hours, and every asset is built on the same psychological architecture that actually moves cold traffic.
The Puzzle Pieces

These Are The Psychological Elements
Your AI Learns To Deploy.

Every piece below triggers a specific psychological response in a specific type of buyer. You don't use them in order and you don't use all of them at once. You arrange the ones your audience needs to move from where they are right now to the belief state where buying feels like the only logical move.

Core Foundation
Mechanism
The concrete process that creates the result. Without this, you have nothing but claims and hype.
Core Foundation
New Cause
The real explanation for why everything else failed. This is what gives your audience permission to believe again.
Core Foundation
Deeper Core
The emotional wound underneath the surface problem that your audience won't say out loud but feels every day.
Core Foundation
Positioning
The emotional frame that makes someone raise their hand before you've even started selling. This IS the hook.
Trust & Authority
Smoking Gun
The irrefutable, visible proof that collapses doubt in a single moment and makes the rest of your argument feel inevitable.
Trust & Authority
Personal Admission
First-person truth that lowers resistance. Confession builds oxytocin, and oxytocin is what opens the door to belief.
Enemy & Conflict
Hidden Enemy
The unseen force causing harm while escaping blame. Once your audience sees this, they can never unsee it.
Enemy & Conflict
Conspiracy Effect
Making them realize they were misled, not because they were foolish but because the game was rigged against them from the start.
Recognition & Identity
Call To Identity
Recognition before persuasion. Instead of a call to action, you give them a moment of self-identification that pulls them forward.
Recognition & Identity
Mirror Neuron Moment
A story or scene so specific that your audience physically feels "that's me" before their logical brain can argue with it.
Structure & Flow
Open Loop
A curiosity gap that creates forward momentum and keeps dopamine flowing. This is what stops the scroll and holds the watch.
Structure & Flow
Voice Echo
Mirroring the exact language your audience uses in real life so the copy feels like their own inner monologue is talking back to them.

These are 12 of the 40+ puzzle pieces inside the Untemplate System. Every piece is modular, interchangeable, and designed to trigger a specific neurochemical response in your reader.

Real Talk

Not Sure If CopyPrompting
Is Right For You?

Take a 60-second self-assessment. Ten honest questions. Your score tells you exactly where you stand and what you're leaving on the table.

Who This Is For

Three Types Of People
Who Use This System.

You already know what happens when you hand your creative to someone who doesn't understand positioning. You get copy that sounds great in a Google Doc and dies on a cold audience. You pay $20k upfront, you give up royalties, and when conversions drop they blame your traffic.

CopyPrompting gives you full control over your creative at a level most $20k copywriters can't match, and you don't have to wait on anyone, give up equity, or spend hours explaining your offer to someone who has no idea what your market actually wants.

"I'm one of Mark's 'write with you' clients. And I'll admit... working with Mark is a huge reason I'm scaling to 8 figures on cold traffic. In fact, I'd have easily blown past 8 figures had I not ran out of inventory. But honestly, I'd much rather have an inventory problem than a sales problem. Especially after struggling with declining revenues since 2021."
Russ Symes
Owner, Infinite Age

Your edge has always been speed and volume, the ability to test six angles before your competitor finishes their first script, and this system gives you that speed without sacrificing the psychology underneath.

You're producing content built on the same system that's driven hundreds of millions in tracked sales across real funnels, and you're pulling hooks, advertorials, bridge pages, and short form VSLs out of it in hours.

"Get in guys you'd be LOADED with value bombs every second of these sessions. Today Mark almost spoke an entire VSL right off the bat."
Mani Sadasivam
Community Member

The offer owners who find this system aren't going to stop working with copywriters, but they are going to stop working with copywriters who can't do what you're about to learn. Getting inside the Untemplate System before your clients discover it exists is one of the better career decisions you can make right now.

CopyPrompters are the people who understand why a funnel is dying when nobody else in the room can figure it out, and that's why their clients can't replace them.

"Dude. I save pretty much everything you post. Been testing out the stuff you laid out in your Meta class for a men's health offer. 2.24 ROAS out the gate. Crushed the client's controls. And I've got like 30 positioning prompts locked and loaded to skale that fucker."
Russell Fowler
Copywriter/Entrepreneur
"
Mark Pescetti slaps you across the face with more advertising knowledge AND integrity in a 2 hour jam session... than most gurus display their entire career.
Matt Nemec Entrepreneur
Real World Results

The System Working
In The Wild.

"My funnel was dead for three weeks. I dug deep into older posts here and the CopyPrompters guide... diagnosed my problem as narrow positioning... expanded my positioning points and went back in. Now the funnel is converting again."
Martin Githui
Offer Owner / Copywriter
"Watched. Implemented. Result: Landed a 13k/month client."
Lee Nazel
Copywriter / Offer Owner
"The session was truly priceless. Those long-awaited, crazy 3 hours... And GPT's spitting out gold for me out of nowhere. It's like the damn thing got on steroids."
Syed Zohaib Ali
Community Member
"Working with Mark was easily the best thing I've ever done for my copy chops and for upping my overall understanding of human psychology. The man's a literal genius when it comes to connecting with people."
Shawn Morrow
Copywriter
"It would've taken me 1 year to learn what I've learned in 2 months writing with Mark. So far, I've paid for 3 'write with you' sessions. And each time, I'm left with something that skyrockets my ROAs. Mark Pescetti helped me write the sales copy for a landing page this landing page is my current control. I've paid 2 different landing page 'experts' to beat this control. Didn't happen. Right now, I've got 3 advertorials and a quiz funnel to test. All written by Mark. And now I'm easily on my way to an 8-figure exit."
Russ Symes
Owner, Infinite Age
What's Inside

Everything You Get
For $47 A Month.

You watch me work live with my AI and a real offer, context training the psychological architecture first and pulling full funnel assets out of it in hours.

📖
Write 30-Minute VSLs In 60 Minutes
64-page ebook and 2.5-hour masterclass. Watch me demonstrate how to produce endless high-converting VSL scripts using the Untemplate System.
$97 value
⚡
Cold Traffic Short-Form VSL Secrets
Short form is eating long form's lunch right now. These scripts are easier for companies to produce, scale faster, and most people running paid traffic are sleeping on it.
Included
🎯
Getting META About Facebook Ads
How the platform actually decides winners, how to set up ads that feed the algorithm what it wants, and how to make campaigns scale without burning through your budget on guesswork.
Included
💰
How To Make 6-7 Figures As A Copywriter
Personal branding built on heuristics and positioning not posting inspirational content that never lands a serious client. Literally how to make offer owners beg to hire you.
Included
🔥
Hot Seats
Have an offer you want help with? Get into the hot seat. I'll audit your offer on the spot and help clarify where the money actually is.
$2,997 value
📚
How To Create Best-Selling Books
The full process of creating a book people actually buy. Idea selection, chapter flow, and marketing angles. Designed to help you finish something that sells instead of stalls.
Included
"
I can't say there is any other person out there writing about marketing that makes me feel genuinely inspired about this work. There's plenty of tips, tricks, tactics, make money blah blah blah out there. But you, sir... you have vision. And in this industry of copying copies of copies of copy, true vision is unbelievably rare.
Jeff Kimes Dad-Preneur
More From The Community

People Who've Been
Inside The Room.

"$47/mo is a drop in the bucket compared to the value that you've created here. Thanks for making it affordable and not locking it behind a $1997 course paywall."
G
Garland Robinson
Community Member
"You are a BEAST with prompt engineering and positioning. Most useful 2+ hours I've spent in a while."
W
Wardan Jamal
Community Member
"I can vouch for it! It's not your 'fake guru' type stuff. Mark's strategies and tactics are backed by tens of millions in tracked sales across multiple verticals with VSLs, sales letters, advertorials and whatnot. Get in if you read this."
C
Chakir Zarioh
Community Member
"Mark Pescetti knows his stuff and working with him is 'mind opening' in the truest sense of the word. Definitely take him up on the opportunity."
L
Lynn Swayze
Community Member
"Mark is not only an amazing copywriter, but he is a great person as well. You'll be learning from one of the best in the industry and definitely one who can teach you the real deal. If you can, don't even give it a second thought. Grab your spot."
P
Pedro Martins
Community Member
"Highly recommend for anyone involved in Direct Response in any way."
M
Matt Nemec
Entrepreneur
TikTok Shop & Affiliates

Watch How This
System Works On
The Fastest-Moving
Platform Right Now.

TikTok Shop is the biggest opportunity in affiliate marketing right now, and most people are wasting it by posting the same recycled hooks everyone else is using. The offers that are actually scaling aren't doing it with better cameras or more posting frequency. They're doing it because the person behind the content understands what makes a cold viewer stop, feel something, and click.

In this session, I take Ella through a live hot seat and build out a real TikTok Shop creative strategy from scratch positioning points, hook angles, script structures that work for cold traffic on short-form. Watch how the Untemplate System translates directly into content that the algorithm rewards and buyers actually respond to.

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The Investment

$47 A Month.
Cancel Whenever You Want.

$47
per month cancel anytime
  • Write 30-Minute VSLs In 60 Minutes (ebook + masterclass)
  • Cold Traffic Short-Form VSL Secrets
  • Getting META About Facebook Ads
  • How To Make 6-7 Figures As A Copywriter
  • Hot Seat Access Live Offer Audits
  • How To Create Best-Selling Books
  • Live Sessions With Mark Real Offers, Real Time
  • Full Community Access
Join The Community Now
No contracts. Cancel anytime. Instant access.

If You've Read This Far,
You Already Know.

You've been around long enough to smell the difference between someone who actually knows what they're doing and someone selling confidence they haven't earned. This is the real thing. The system behind real funnels that converted real cold traffic into real revenue. $47 a month. The door's open.

Join CopyPrompting $47/mo